Mobile marketing and m-commerce
Introduction
Guide
Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices. This includes mobile phones, smartphones, smartwatches, tablets and netbooks.
Mobile marketing involves promoting a brand or business using optimised content for smartphones and other mobile devices across social media channels, websites, and apps. Mobile marketing allows customers to interact with your brand on the go, extending your online reach and creating new opportunities for online selling.
This guide highlights the advantages and disadvantages of SMS marketing, how you can use mobile marketing and m-commerce and explains mobile advertising.