Develop new products and services

Introduction

New products and services are the lifeblood of all businesses. Investing in their development is crucial to business growth and profitability.

But embarking on the development process is risky. It needs considerable planning and organisation.

This guide will outline the key stages in the lifecycle of products and services so you know when the time is right for your business to start the development process. It will explain how a planned and phased development process will help you make the wisest investment and budgeting decisions. It will also advise you on how best to create a development team and manage a project.

Subjects covered in this guide

• Introduction
• The lifecycle of products and services
• Developing your ideas
• Match products and services to market needs
• Pricing your proposed service or product
• The product development process
• Creating a project team
• Investment and cost control
• Manage a development project
• Here's how I got my great new product in front of customers
• Here's how developing a new product benefited my business (Flash video)

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