Trade shows and exhibitions

Introduction

Trade shows and exhibitions are specialist market places that allow exhibitors to promote their products and services, reach new customers and generate new sales. They also give visitors the opportunity to find out about the products and services on display.

Trade shows and exhibitions can also provide business people with the opportunity to network and make useful contacts with other people working in their industry.

This guide aims to help you get the best from exhibiting at one of these events (for simplicity, we'll call them all trade fairs) or attending as a visitor.

Subjects covered in this guide

• Introduction
• Using a trade fair to promote your product or service
• Going to a trade fair as a customer
• Choosing the right trade fair
• Exhibiting - using specialist event companies
• Exhibiting - doing it yourself
• Access and legal issues
• Checklist: exhibiting successfully
• International trade fairs
• Following up from a trade fair
• Here's how I generated new business by attending trade shows and exhibitions

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