Expanding your UK business into Europe can offer many advantages. To create a strong customer base you must have an effective marketing strategy from the start. But there are a number of challenges that do not exist when marketing in the UK alone and understanding these differences can be the key to your success.
This guide will explain the basics about marketing in other European countries offline and online. It includes advice on the legal differences between countries, including penalties and fines, online profiles, establishing contracts, as well as language and cultural issues.
You can also find information about managing your online profile in multiple countries and establishing contacts to help you market your business in a foreign country.