Digital Retail Therapy Programme

Summary: 

Support for retail businesses including an in-depth diagnostic audit of their digital capabilities in addition to two days of one-to-one digital mentoring.

Eligibility criteria: 

Applicants to the programme must demonstrate that:

  • this mentoring support will enable your current online business to grow
  • this programme will enable your business to access new markets not currently accessible to you
  • this programme will enable your business to diversify to support economic and job growth
  • this programme will enable your business to offer new services that add significant value to your current offering
  • the business is located within, or locating to, the administrative areas of the Armagh, Banbridge and Craigavon Borough Council area (this must be the businesses main trading address)
  • the business has been trading for at least 12 months at the time of application
  • the business has all the necessary permissions, licences and insurances to operate
  • those receiving mentoring support are comfortable using a computer/laptop and browsing the web
Additional information: 

This programme is designed to give an overview of the opportunities that digital marketing can bring and to develop digital skills within retail businesses. Support areas include:

  • Website marketing
  • Data and analytics
  • Social media marketing
  • Affiliate marketing
  • Email marketing
  • Display marketing
  • Mobile marketing
  • Geo-marketing tactics
  • Search engine optimisation
  • Per pay click (PPC) advertising

Participating businesses will develop a bespoke focused digital marketing action plan with the aim of increasing sales and building digital capacity.

Support organisation: 
Armagh City, Banbridge & Craigavon Borough Council