2 October 2019
Geo-blocking rules when selling to and buying from the European Union
If you already meet the European Union (EU) Geo-Blocking Regulation, you do not need to make any changes to how you provide goods and services.
Selling goods and services into the EU after Brexit
You must follow the EU Geo-Blocking Regulation to sell goods and services into the EU after Brexit. You will not be able to discriminate between customers in different EU countries, for example between a customer in France and a customer in Germany.
This means you cannot treat customers differently when they are buying:
- goods online
- electronically supplied services – for example, web hosting or cloud storage
- services provided in a physical location – for example, a theme park
These regulations do not apply to selling copyrighted material like e-books and streamed movies. You also cannot block access to, or automatically redirect customers away from a website or block a means of payment based on where it was issued in the EU.
Selling goods and services in the UK
Traders from the UK, EU and other non-EU countries will not need to follow the EU Geo-Blocking Regulation if they are selling goods and services in the UK to UK customers.
Buying goods and services from the EU after Brexit
As a UK customer, you may be treated differently to EU customers when you buy goods and services from the EU. EU businesses will not have to follow the EU Geo-Blocking Regulation when they sell to the UK.
For more information, see guidance on geo-blocking rules when selling to and buying from the EU.