Branding gets right to the core of your business' values. It creates your business' reputation and its personality. A strong brand can make your business stand out from the crowd, particularly in competitive markets.
So how do you go about creating your own brand? Start by thinking about what's good about your business and what your values are. You may find it helps to think in terms of a brand personality - the kind of image you would like your business to have.
This guide includes videos to help you think about and develop your business' brand and reputation. Building your brand is a short video on the basics of branding and why having a clear business brand is good for your business. Build your business’ reputation provides hints and tips to help you build and manage your business’ brand.