Branding gets right to the core of your business' values. It creates your business' reputation and its personality. If you're in a competitive market, you need to offer customers something special. More than that, you need to make sure customers know you're offering something special. That's what branding is.
So how do you go about creating your own brand? Start by thinking about what's good about your business and what your values are. You may find it helps to think in terms of a brand personality - the kind of image you would like your business to have. Are you cheap and cheerful or luxurious and exclusive? Does your business care about the environment?
This guide includes videos to help you think about and develop your business' brand and reputation.