-
Market research will help you understand the market place you’re competing in, sell more effectively and compete with other suppliers
-
How business planning can help you develop your sales and marketing strategy
-
How to set the right price for your product or service
-
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders
-
Why stock control is important and the different methods of stock control available to you
-
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
-
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
-
How to use market research and market reports to gain knowledge about your marketplace, your customers and their behaviour to target them better
-
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, it’s vital that customers want it
-
How to identify your competitors, find out more about them and then use this information to improve your business
-
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use
-
Find out how to develop your business' brand and reputation
-
Search or browse our directory of contact details for businesses throughout Northern Ireland
-
Find out how to make key decisions on what prices to set and how to build a pricing strategy