Guide

Create and communicate your strategic narrative

Communicate your strategic narrative

You need to communicate your narrative to build common purpose across your business and to guide everyday behaviour from your employees.

Strategic narrative: how to communicate it

You could:

  • make your business narrative document freely available for all employees
  • publish a summary of your strategic narrative on a range of materials for your workplace eg posters, postcards, business cards, desk-drop leaflets or screensavers
  • include regular features or case studies in internal newsletters - or on the intranet if you have one - to show how employees have used the business values to inform their decision-making
  • be creative in how you communicate your narrative - eg use graphics, photos, maps or timelines to illustrate your business' past, present and future
  • hold a regular meeting for all employees - eg every six months or annually - to communicate your strategic narrative and its link to business plans - and give everyone the chance to ask questions, raise any concerns and fee into the strategic narrative
  • arrange a conference call for any employees who can't attend your regular meetings, are based in global locations or who work remotely
  • link new internal programmes back to the strategic narrative - eg briefings on new products
  • make sure that you communicate your narrative to every new employee so they understand the business culture and its importance from the start