Guide

Create and communicate your strategic narrative

Introduction

A strategic narrative is a compelling business story that explains your business' background, vision for the future and how employees can contribute to this. It can be a powerful tool for improving your business' performance.

A strategic narrative can increase an employee's sense of personal attachment to your business by providing a clear link between their role and your business strategy. It can also guide the decisions that your employees make every day to ensure everyone is working towards the same goals.

This guide sets out best practice principles for developing, introducing and communicating a strategic narrative in your business. It provides a range of practical ideas, ranging from small steps to more wide-ranging initiatives. There is no single way of creating a business narrative - what is appropriate for one business may not be right for you.