Guide

Create and communicate your strategic narrative

Create your strategic narrative

A strategic narrative can be written or verbal, shown through images or diagrams. Whatever way you choose to express it, creating a business narrative is a powerful tool that builds common purpose across employees at all levels of your business.

Your business narrative starts with you. You should be clear on your vision for your business and what inspires you about it.

Map out a narrative framework

Mapping out your own thoughts can help you form a framework for the story of your business, which you can then ask senior managers and employees to contribute to or amend. Download a sample structure for a strategic narrative (DOC, 14K).

Work with senior managers to develop a strategic narrative

You need to work closely with senior managers to decide how to create your strategic narrative. You all need to make a clear and consistent commitment to communicate and support your business narrative.

Some businesses hold away days for this purpose, others use workshops.