If you want your business to succeed you'll need an effective sales and marketing strategy to find and keep customers.
The main way to find potential buyers for your product or service is to do market research. Market research allows you to focus in on your ideal customers and understand what it is in detail that they need. You should also seek to find your competitor's weaknesses so that you can gain advantage over them in the customer's mind by filling any gap in their offers.
This guide includes videos to help you develop a successful sales and marketing strategy. Get to grips with marketing will help you understand how to promote your business and assess your sales and marketing potential will provide an overview on how market research can help you improve your business’ chance of success.