Guide

Develop a sales and marketing strategy

Introduction

If you want your business to succeed you'll need an effective sales and marketing strategy to find and keep customers.

The main way to find potential buyers for your product or service is to do market research. Market research allows you to focus in on your ideal customers and understand what it is in detail that they need. You should also seek to find your competitor's weaknesses so that you can gain advantage over them in the customer's mind by filling any gap in their offers.

This guide includes e-learning tools and videos to help you develop a successful sales and marketing strategy.