Every business develops from an initial idea. Ideas can range from spotting a gap in the market to coming up with a brand new product or service.
Ideas could come from your skills or experience - perhaps from a particular job or your outside interests. Perhaps you've spotted a demand that has no supply or know how to solve a particular problem.
This guide includes videos and e-learning tools to help you find out about researching your chosen market and how to generate or develop a new business idea.