News article

Digital Retail Therapy Programme

17 June 2019


Business support programme helps retailers in the Armagh City, Banbridge and Craigavon Borough Council area improve their online presence and develop digital skills

The Digital Retail Therapy Programme is designed to give an overview of the opportunities that digital marketing can bring and to develop digital skills within retail businesses. The programme will offer retail businesses an in-depth diagnostic audit of their digital capabilities in addition to two days of one-to-one digital mentoring across:

  • Website marketing
  • Data and analytics
  • Social media marketing
  • Affiliate marketing
  • Email marketing
  • Display marketing
  • Mobile marketing
  • Geo-marketing tactics
  • Search engine optimisation
  • Per pay click (PPC) advertising

As a result participating businesses will develop a bespoke focused digital marketing action plan with the aim of increasing sales and building digital capacity.

Eligibility
Applicants to the programme must demonstrate that:

  • this mentoring support will enable your current online business to grow
  • this programme will enable your business to access new markets not currently accessible to you
  • this programme will enable your business to diversify to support economic and job growth
  • this programme will enable your business to offer new services that add significant value to your current offering
  • the business is located within, or locating to, the administrative areas of the Armagh, Banbridge and Craigavon Borough Council area (this must be the businesses main trading address)
  • the business has been trading for at least 12 months at the time of application
  • the business has all the necessary permissions, licences and insurances to operate
  • those receiving mentoring support are comfortable using a computer/laptop and browsing the web

How to apply
The deadline for applications is 5pm on Friday 19 July 2019. Apply to the Digital Retail Therapy Programme.