Guide

Doing business in another language

Introduction

English is the international language of business. This helps UK businesses that want to expand into the European Economic Area (EEA). Even so, you may lose opportunities if you lack skills in the language of the EEA country you intend to do business in.

Without a working knowledge of the country's language, you may find it difficult to understand its market and culture. And you need to understand these things in order to find out if your product or service will sell.

Your ability to communicate in the national language will also affect customer service, relations with suppliers, and communications with colleagues and employees.

This guide shows how foreign language skills can benefit your business. It also explains that when you do business in another EEA country, you will need to consider cultural issues, staff training, and how to market your goods and services.