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The 2002 E-commerce Regulations apply to businesses that:
They do not cover direct marketing by phone or fax.
The regulations specify information you must give to customers when you sell online. Before a sale takes place, you must make clear the steps required to place an order. When a customer places an order, you must acknowledge their order without delay, eg by automated email. See provide consumers with contract information.
The regulations also provide guidelines on advertising and promotions. 'Commercial communications' must:
The regulations also cover 'unsolicited commercial communications', commonly referred to as spam. See email marketing and privacy law.