Guide

The essentials of mobile marketing and m-commerce

Introduction

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones and other mobile devices with a wireless connection - including smartphones (iPhones, Google Android), tablets (iPad, Amazon Kindle) and netbooks and notebooks.

Whilst m-commerce brings new opportunities for selling online, mobile marketing can be used to extend your online reach - so that customers can interact with your brand whilst on the move.

This guide introduces the main m-commerce and mobile marketing technologies likely to be used by small businesses and the business opportunities they offer. It also advises on creating mobile content and choosing a digital agency, as well as covering m-commerce payment systems and security, and the mobile regulatory environment.