Guide

Mobile marketing and m-commerce

Introduction

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices. This includes  mobile phones, smartphones, smartwatches, tablets  and netbooks.

Mobile marketing can be used to extend your online reach so that customers can interact with your brand whilst on the move. M-commerce brings new opportunities for selling online.

This guide introduces the main m-commerce and mobile marketing technologies likely to be used by small businesses and the business opportunities they offer. It also advises on creating mobile content and choosing a digital agency, as well as covering m-commerce payment systems and security, and the mobile regulatory environment.