The Asia Pacific region is home to almost half the world's people and offers major potential for Northern Irish businesses to expand. Continental Asia is the fourth largest market for Northern Ireland businesses.
Changes in the world economy have led to general sustained economic growth in the region - for example through growing manufacturing industry. There is a wealth of opportunity for Northern Ireland businesses. Highly developed countries such as Australia and Japan use Northern Ireland expertise in ICT, hi-tech manufacturing and consumer goods, while growing economies such as Vietnam and Indonesia make use of Northern Ireland manufacturing and infrastructure development skills.
This guide will help you assess the opportunity for trading with Asia-Pacific as well as highlight the support available for exports to Asia-Pacific countries.