It makes good business sense to treat your customers well and trade fairly. There are also many laws to protect customers from being treated unfairly.
The penalties for breaking these laws can be severe. The Trading Standards Service (TSS), which enforces many of these regulations, can help you stay within the law.
This guide gives an overview of fair trading rules and explains the law on describing products and services. It also outlines the work of the TSS and advises on what you should do if a complaint is made against your business.