Your pricing is central to your business' success. Get it right and you'll maximise your profits. Try to charge too much and customers will simply buy from someone else.
There's a natural temptation to set your prices low to attract customers. But low prices mean low profits, and can also damage your image if customers think you're selling something that's cheap and of low quality.
This guide includes videos and e-learning resources to help you find the right price for your products.