News article

Global Business Innovation Programme - Audience of the Future, USA

26 November 2019

Opportunity for immersive technology businesses to visit the USA

Innovate UK, in partnership with Enterprise Europe Network, is organising a Global Business Innovation Programme with the USA to foster collaboration and partnerships between UK and American businesses.

This fully-funded programme is aimed at UK registered, small and medium sized enterprises who are working with immersive technology such as:

  • augmented reality
  • virtual reality
  • haptics
  • advanced visualisations and other sensory interfaces

The programme consists of:

  • a preparation phase in the UK, including a pre-visit briefing in February 2020
  • a 6-day visit to San Francisco and SXSW in Austin in March 2020
  • follow-up support from an adviser to help your business accelerate growth

A post-visit briefing will take place in June 2020.

How to apply
To join the Audience of the Future visit to the USA, you can register your interest here. Once you register, you will get access to the full online application form.

Completed forms have to be submitted by Wednesday 11 December 2019. If your application is successful, you will be notified on Tuesday 17th December 2019.

For more information about this programme, you can contact