Research your market

How to do market research (video)

Market research is essential for understanding the market place you're competing in, finding out who will buy your product or service, and discovering your unique selling point.

This short video tutorial outlines the benefits of market research and what it involves, including research methods, refining your product, researching your competitors and targeting potential customers.

This tutorial also provides best practice advice to help you sell more effectively, compete with other suppliers and identify new opportunities.