Work with an advertising agency

Building and maintaining a client-agency relationship is central to achieving your marketing objectives. When the client-agency relationship is working well, it makes getting the job done much easier for you and the agency. There should be mutual trust, confidence and understanding between you and the agency you have chosen.

1. Have clear communication channels

Establish open and transparent communication channels to ensure your agency understands your project goals, timelines and expectations. Make sure the preferred communication channels are shared with your whole team.

2. Have clear goals and expectations

By setting clear goals for your campaigns, the agency will know what they are expected to deliver. Developing briefing templates will help keep you and the agency focused on the end goal.

3. Maintain regular contact

Have regular status meetings with your agency to review the progress of live campaigns, address any concerns and make adjustments that are needed.
It might be helpful to have occasional brainstorming events or away days to productively get to know each other better.

4. Take a collaborative approach

You will get the most out of the agency when you treat them as an extension of your business instead of treating them like a supplier. When this happens you will build a strong working relationship with the agency to achieve a common goal.

5. Trust the agency

For the agency to do the best job for your business, you need to trust them. This trust spans from you knowing they will use their expertise to create successful campaigns to sharing confidential information with them knowing that they will keep it confidential. You might want to consider signing a confidentiality agreement with your agency.