Market visits can be an important way of identifying customers, assessing the response to your product, and building relationships. You can also use visits to make other contacts, such as with potential agents and advisers.
Thorough preparation before a visit is essential. You need to be clear about what you hope to achieve. You also need to arrange any marketing materials (including translation) and interpreting services.
Invest Northern Ireland arranges subsidised trade missions and can also contribute towards the cost of attending key trade fairs. Read more about the support available for trade visits and exhibitions.
Your trade association, or a Canadian trade association for your sector, may be able to provide information on trade shows and sector missions.