Under government policy and initiatives, businesses of all sizes are increasingly compelled to reduce the amount of waste they send to landfill. As well as reducing the waste they produce, these businesses will be considering alternative ways of dealing with their waste - including recycling.
By marketing your recycling services effectively, you can tap into this expanding market. Market research and conversations with potential customers can be a valuable tool to help you to refine your service offering and ensure that your business is sustainable over the long term.
This guide is for any business operating a waste collection and recycling or reprocessing service, or if you plan to set up a business carrying out these activities. It covers how to improve your business' marketability by targeting customer needs, understanding your competitors and using effective marketing techniques.