Create your marketing strategy
Marketing new products - Genesis Advertising
Genesis Advertising is a communications agency based in Belfast. It specialises in advertising, design and consultancy.
Here, Managing Director, Stephen Bogan talks about how his company markets new products.
Stephen's top tips:
"Understand your target audience"
"Determine why your product would appeal to them"
"Work out where to reach your audience, at what time and for the lowest cost possible"
"Evaluate the success of each campaign"