Guide

Measuring your online marketing

Introduction

There is a wide range of online marketing tactics that you can use for your business, such as websites, emails, pay-per-click advertising, social media, mobile advertising and affiliate marketing.

In order to get the best from your online marketing, you must understand how your customers interact with you, and how they use digital media. The best results will be achieved through an integrated approach to online marketing, using a number of different online channels that best match your customers' behaviour.

This guide explains about online metrics, and how you can measure the effectiveness of different online media in order to decide which tactics, or combination of tactics, is right for your business.