It's essential to carry out thorough export market research before you start selling outside Northern Ireland. Entering new markets can boost your turnover and your profit. However, you need to plan carefully to minimise any risks to your business.
Establishing if your product is suitable for exporting
Start by making sure that:
there is a demand for your product in your target market
you understand who would buy it - and why
there is a route to market eg. via an agent or distributor
you understand how you will communicate with your customers - before, during and after the sale
Read more about how you can manage the risks of exporting.
Understanding your market through export research
To gain this essential insight, you'll need:
to access market data on the potential size of your market
an understanding of the competitive situation in your target market
knowledge of how to communicate with your potential customers
Invest Northern Ireland can provide access to detailed information for researching export markets and opportunities for all businesses in Northern Ireland. They can help with finding the market information needed to compete in a global marketplace. This includes offering information on sales leads, key markets and businesses. Read more about Invest NI research support.
Read detailed exporting country profiles.