Guide

Research your market

Introduction

If your business is to succeed, you will need customers to buy your products or services. But they aren't going to do that if they don't know what you've got to offer - or even that your business exists.

Promoting your business helps overcome that problem. Promotions make customers aware of your business, what its products and services are and what's special about them.

This guide will help you think about how you market your business through a series of short videos.

How to do market research provides an overview of how to carry out market research for your product or service. Who is your competition? will help you understand and compete against your competitors and Define your product or service will help you to meet your customers’ needs.