Twitter is a micro-blogging social media platform where users communicate through publishing tweets. Tweets are messages that are limited to 280 characters. A tweet can be made up of text and can include links to websites, pictures and videos.
Many businesses use Twitter to communicate with their customers, promote their products or services and share information and advice.
This guide explains how to set up and run a Twitter account, as well as the pros and cons of doing so. It outlines advertising opportunities on Twitter and how to monitor your success.