Views sought on restricting promotions of high fat, sugar and salt foods

Public consultation launched on proposed restrictions for promotions of foods high in fat, sugar and salt.

The Food Standards Agency in Northern Ireland and the Department of Health have launched a public consultation on proposals to introduce restrictions on the promotion of products high in fat, sugar and salt (HFSS).

The consultation seeks views on proposals to:

• restrict volume price promotions, such as multibuy offers
• restrict the placement of products in prominent locations in stores and online
• support healthier shopping environments
• encourage a greater balance of promotions that improve the affordability of healthier options

How to respond to the consultation

The consultation is open to anyone with an interest in:

• public health
• food retail
• food manufacturing
• enforcement
• consumer issues
• the wider food environment

Responses will help inform decisions on whether, and how, the proposals should be taken forward in Northern Ireland.

Complete the survey online, or send a response by email to executive.support@food.gov.uk or post.

Consultation closing date: Wednesday 21 October 2026

First published 31 July 2026