Business values are the core principles or standards that guide the way you do business. They sum up what your business stands for and what makes it special. While business plans and strategies may change, the core values of your business will remain the same.
Core business values
For example - some businesses say that innovation is one of their core business values - they are constantly researching new product or service ideas and this shapes their whole approach to business.
Other businesses may say that their core business value is that they are agile - they are constantly responding to change and looking for opportunities to retain and grow their customer base.
Every business is different and will have its own set of core business values - whether or not these are articulated.