What to include in your business plan



There's a lot to think about when you're setting up a business or going into self-employment. If you plan carefully you'll give yourself the best chance of success. A good way to start your planning is to write a business plan.

Your plan should include:

  • An executive summary - this is an overview of the business you want to start.
  • Your vision and business idea - a short description of who you are, what you plan to sell or offer, why and to whom, your business goals and key selling points.
  • Your marketing and sales strategy - provides details on customers, competitors, market trends and tactics.
  • Your management team and personnel - your credentials and the people you plan to recruit to work with you.
  • Your operations - your premises, production facilities, your management information systems and IT.
  • Financial forecasts - this section provides details of cash flow forecasts, profit and loss accounts and balance sheets.

This guide includes videos and tutorials to help you create a strong business plan, including why you need to do a business plan and an overview of what to include in your business plan.

Free business start-up support

Access free start-up business support from your local council. They will organise one-to-one mentoring sessions with your local business adviser and provide tailored guidance to develop your business plan.

Complete a short enquiry form or call 0800 027 0639 to register for this free advice and guidance.

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