Marketing is a key part of business success - and you should use a marketing plan as a basis for executing your marketing strategy.
A marketing plan sets out clear objectives and lists the actions you will take to achieve them. Perhaps most importantly, it looks at how you can ensure that your plan becomes reality.
A marketing plan includes factors such as deciding which customers to target and how to reach them, how to win their business and keep them happy afterwards. It also includes continually reviewing and improving everything you do to stay ahead of the competition.
A well-researched and coherent marketing plan will give you a better chance of building long-term, profitable relationships.
This guide outlines the key areas to look at in an effective marketing plan and what you should include in it.
Know your legal responsibilities
- Do you need a licence?
- Get the right business insurance
- Comply with the law when providing goods and services
- Know your customers' rights
- Distance and online selling rules
- Understand pricing legislation
- Buying goods from outside NI
- Selling goods outside NI
- GDPR compliance checklist
- Pay your business rates
- Understand staff contracts and your responsibilities
- Taking on contractors and subcontractors
- What you need to do about health and safety
- Know your legal obligations on pensions
Understand tax and VAT
Sell and market your products or services