Digital marketing means using tools such as websites, mobile devices and social media to help reach your customer base. It can help create awareness of your brand and sell your goods or services. These technologies can be used cheaply with success, whatever the size of your company or your business model.
The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, digital marketing adds a new element to the marketing mix. Its flexible and cost-effective nature makes it particularly suitable for small businesses.
This guide describes the advantages and disadvantages of digital marketing. It takes you step-by-step through the process of developing your digital marketing plan and includes a digital marketing plan template. This guide also explains the legal considerations in digital marketing.
Know your legal responsibilities
- Do you need a licence?
- Get the right business insurance
- Comply with the law when providing goods and services
- Know your customers' rights
- Distance and online selling rules
- Understand pricing legislation
- Buying goods from outside NI
- Selling goods outside NI
- GDPR compliance checklist
- Pay your business rates
- Understand staff contracts and your responsibilities
- Taking on contractors and subcontractors
- Health and safety basics for business
- Know your legal obligations on pensions
Understand tax and VAT
Sell and market your products or services