Facebook is an online social networking service with over 2 billion active users. It is used by many businesses to connect with new and existing customers. Some of the main reasons that businesses set up a Facebook presence include:
- building brand awareness
- increasing traffic to a company website
- highlighting products and services
- generating business leads
- receiving customer feedback
- online advertising
This guide will explain the benefits and challenges of maintaining a Facebook page for businesses. It will explain how to set up and run a Facebook business page and monitor your success. It will also explain how paid Facebook advertising works.