Facebook is an online social networking service with over 2 billion active users. Many business use Facebook to connect with new and existing customers. Some of the main reasons that businesses set up a Facebook presence include:
- building brand awareness
- increasing traffic to a company website
- highlighting products and services
- generating business leads
- receiving customer feedback
- online advertising
This guide outlines the pros and cons of Facebook for business. It explains how to set up and run a Facebook business page, including a video tutorial. This guide also explains Facebook advertising and how to monitor your activity.