Guide

Facebook for business

Introduction

Facebook is an online social networking service with over 2 billion active users. Many business use Facebook to connect with new and existing customers. Some of the main reasons that businesses set up a Facebook presence include:

  • building brand awareness
  • increasing traffic to a company website
  • highlighting products and services
  • generating business leads
  • receiving customer feedback
  • online advertising

This guide outlines the pros and cons of Facebook for business. It explains how to set up and run a Facebook business page, including a video tutorial. This guide also explains Facebook advertising and how to monitor your activity