Guide

Facebook for business

Introduction

Facebook is an online social networking service with over 2 billion active users. It is used by many businesses to connect with new and existing customers. Some of the main reasons that businesses set up a Facebook presence include:

  • building brand awareness
  • increasing traffic to a company website
  • highlighting products and services
  • generating business leads
  • receiving customer feedback
  • online advertising

This guide will explain the benefits and challenges of maintaining a Facebook page for businesses. It will explain how to set up and run a Facebook business page and monitor your success. It will also explain how paid Facebook advertising works.