Guide

Measure your online marketing

Introduction

There is a wide range of online marketing tactics that you can use for your business, these include:

  • websites
  • emails
  • pay-per-click advertising
  • social media

To get the best from your online marketing, you must understand how your customers interact with you and use digital media. The best results will be achieved through an integrated approach to online marketing. Use a number of different online channels that best match your customers' behaviour.

This guide outlines key web analytics metrics. It details web analytics tools. This guide explains how to measure online marketing tactics such as social media and email marketing