Guide

Social media best practice for business

Introduction

Social media is a constantly evolving set of methods and technologies which allow people to interact, communicate and share ideas online. 

The internet is a vital tool for any business. New technology and faster connection speeds mean more customers and businesses are connected than ever before.

Customers increasingly look to engage with businesses or brands online in multiple ways. They expect a variety of rich content including audio, video, blogs, online forums and social networking. Customers often want to build a relationship with the brand. This requires a two-way dialogue between the customer and the business.

Social media can be a great way to engage with customers, with relative ease and little cost. It can form an important part of your marketing strategy. Using social media for maximum benefit to your business, and overcoming the many challenges, requires careful thought and planning. It’s important to understand and exploit the business services offered by social media platforms to make a success of your campaign.

This guide will help you to think about what your social media strategy should be, the main channels you should consider using, and some of the legal implications for your business.