Case study

Food tourism opportunities

Taking advantage of food tourism opportunities - Broighter Gold (video)

Leona Kane, founder of Broighter Gold Rapeseed Oil, explains how they take advantage of food tourism to promote their products.

Broighter Gold, based in Limavady, run an ÉCONOMUSÉE - here tourists can visit their farm and pressing room to see how the rapeseed oil is grown, made and bottled. The business also attends food events and fairs to promote their products.

Here, Leona describes the work they do and the benefits of their close relationships with restaurants and suppliers.