Guide

Develop a digital marketing plan

Introduction

Digital marketing means using technologies such as websites, mobile devices and social media to help reach your customer base, create awareness of your brand and sell your goods or services. These technologies can be used cheaply and effectively, whatever the size of your company or your business model.

The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, digital marketing adds a whole new element to the marketing mix. Its flexible and cost-effective nature makes it particularly suitable for small businesses.

This guide describes the benefits of digital marketing, what the stages are for developing a digital marketing plan and also outlines some of the legal issues that you will need to consider. The guide also provides a basic digital marketing plan template that you can download and use for your own business.