Direct mail allows you to get information about your products and services directly into the hands of people who may be interested in it. Though it's often dismissed as junk mail, it can be highly effective in both business and consumer markets if it's properly planned and researched.
As well as a mailing letter, you typically include a range of enclosures such as a product brochure, order-form and pre-paid reply envelope. Don't cut corners in preparing your materials - the success of your mailshot depends on it.
The other key ingredient for a successful direct-mail campaign is a high-quality mailing list. The most effective lists are those sourced in-house from a well-managed database - you already know the preferences of the recipients of your mailshot and can tailor your offer accordingly.
There's also a range of commercial list providers you can use to generate lists of both businesses and consumers. Find details of list providers from the Direct Marketing Association (DMA) [1].
The following tips will help you make the most of direct mail:
Links
[1] https://dma.org.uk/connect/connect_type/organisation/group_type/0/connect#s_connect
[2] https://www.nibusinessinfo.co.uk/content-category/sales-and-marketing