Direct marketing allows you to generate a specific response from targeted groups of customers. It's a particularly useful tool for small businesses because it allows you to:
A direct marketing campaign can help you to achieve the following key objectives:
There are many different approaches to direct marketing. These include mailshots and telemarketing, email marketing, SMS marketing and social media. The method most appropriate for your business will depend on who you are targeting, the message you want get across and response you want to generate.
The results of direct marketing aren't guaranteed. A poorly planned or targeted campaign can be a waste of money. A badly designed mailshot, for example, could simply end up in the bin. And worse still, it may irritate recipients and damage your business' reputation as a result.
Links
[1] https://www.nibusinessinfo.co.uk/content-category/sales-and-marketing