Sectoral opportunities in France
Advantages and challenges of exporting to France
Be aware of the advantages and challenges of doing business in France.
There are advantages and also potential challenges for Northern Ireland companies doing business in France.
With a population of over 65 million, a strong industrial base, and many large national businesses, France offers good export potential.
Advantages of exporting to France
France can offer numerous benefits to companies looking to do business in the region including:
- large consumer population
- highly developed transportation infrastructure
- diverse, skilled workforce
- spending on social services is the highest in the world
Challenges of exporting to France
You should also be aware of some challenges you could face when exporting to France including:
- language barriers
- high labour costs
- high business tax rates
- business entity establishment laws can be complex
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Sectoral opportunities in France
There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.
Opportunities exist for UK companies across a wide range of sectors, including renewable energy, advanced manufacturing and technology.
There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.
France is developing its renewable energy capacity, including wind, solar and biogas, through the Government’s Multiannual Energy Programme. The country currently ranks third in EY’s Renewable Country Attractiveness Index (EY, 2019), behind China and the USA, with large projects expected in offshore wind including floating and solar power.
Advanced manufacturing
Advanced manufacturing in France is highly developed and contributes 14% to its GDP (DGE, 2018), particularly the aerospace and automotive sectors. France’s automotive manufacturing accounts for nearly 10% of global production (PWC,2018) and has a full vehicle and equipment supply chain. Its aerospace industry exports €55 billion of its annual outputs (Techniques de l'ingenieur, 2020).
Technology
France is a digital economy, with more than 10,000 start-ups. Technology accounts for more than 4.1% of the country's GDP (UNCTAD, 2019). The "French Tech" initiative brings together the most dynamic digital ecosystems throughout France. The government is focusing on promoting strategic sectors, with a technological component to emerge and develop.
Infrastructure and construction
With a 140 billion euro turnover (FFB, French Building Federation, 2019) and major projects underway, the dynamic construction sector offers growing opportunities. French contractors are open to innovation and interested in BIM (building information modelling) services and digital planning tools. There are also opportunities in clean growth and energy saving techniques, smart cities related goods and services and prefab and renovation expertise.
Retail
France is Europe’s second largest consumer base, with an affluent population. The French retail market is mature, sophisticated and its luxury sector is world-renowned. With high levels of household consumer confidence, it is important to consider factors such as quality and innovation to be attractive in a highly competitive market.
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Taxes, duty and legal considerations when exporting to France
Find out about the numerous things you need to consider before you start exporting to France.
There are a lot of things to consider before you start exporting to France. It's essential to find out about local rules and regulations on tax and duty in your intended market.
Taxation
The UK and France have signed a double taxation agreement, meaning the same income is not taxed twice. The French tax service for foreign companies is the Service des impôts des Entreprises Etrangères (SIEE).
VAT
If you’re registered for VAT in the UK, it may be possible to zero-rate the goods you export to France, provided certain conditions are met.
VAT is known as Taxe sur la Valeur Ajoutée (TVA). French VAT rules are based on EU regulations and the standard French rate is 20%.
Advice can be sought from France’s tax authority – the Direction régionale des finances publiques.
Regulations
Packaging must conform to EU legislation on health risks to consumers and environmental protection. Labelling in French should be visible. Certain products such as foodstuffs and textiles have specific labelling requirements.
The Franco-British Chamber of Commerce & Industry is a good source of advice and information. It offers insight from members who themselves have set up a business in France or have specialist expertise in supporting that process.
Services regulations
See information on rules for selling services and business travel to France.
Trade barriers
You can check for any reported barriers to trading with France.
Report any trade barriers that are affecting your business so you can get help fixing them.
Routes to market
Having staff or local representatives with French language capability is necessary for long term success in this market.
Options which may work well for you are:
- agents and distributors using local agents or distributors with native fluency in French is an effective way to develop a presence in this market. France’s geographical size means you might need representatives in several regions to ensure national reach.
- direct sales due to the closeness of the market, a direct sales approach is possible. The need for French language skills is an important consideration in this option.
- e-commerce selling online or through e-marketplaces may be a good option for your company. It’s relatively cheap and easy to deliver products into France. The Department for Business and Trade (DBT) can suggest online marketplaces to help you get started. DBT’s E-Exporting Programme can also help.
The Franco British Chamber of Commerce is a useful source of further information on routes to market in France.
Intellectual property
Intellectual property (IP) rights are territorial and rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.
The Intellectual Property Office provides practical information to help you protect, manage and enforce your IP abroad. Further support for British businesses can be found through a network of IP attachés, based in key UK export markets.
Payment terms
Your contract should specify terms for payment. If there's any dispute you will need to go through the French legal system for resolution. French customers may require credit to buy your products. Payment conditions must be factored into prices. For business-to-business transactions these can range from immediate payments on receipt of goods (often with a negotiated small discount) to a negotiated 60-day payment.
Business culture
Regular meetings and visits are important to build relationships. The market is competitive and a strong unique selling point is helpful. Speaking French can be an important step in building relationships.
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Support available for exporting to France
There are a range of support options available to help you export to France.
Developing exports to France could be a part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.
Invest NI offers a range of advice, plus additional support services for businesses trading with France.
- The selling outside Northern Ireland schemes includes support with market research and market visits.
- Invest NI sector specialists can help you assess the opportunities for your business and advise on the best way forward.
- Invest NI can advise on how to use technology to support your exports.
- Invest NI can advise on financing your export business and may be able to provide financial support directly to businesses.
As well as Invest NI, there are other sources of support to assist with trading with France.
- The Northern Ireland Chamber of Commerce (NICC) provides trade support services and networking opportunities.
- Department for Business and Trade (DBT) in-market support - eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the DBT global network of international market hubs.
- UK Tradeshow Programme - UK businesses exporting, or thinking about exporting, can apply for support to exhibit at, or attend, approved overseas trade shows and conferences; potentially receive grants to offset some costs.
- A freight forwarder can organise delivery and customs clearance, minimising the logistical problems you deal with directly.
- Your bank can advise you on the most appropriate form of financing and how to protect yourself against foreign exchange risks and non-payment.
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