Facebook for business

Introduction

Guide

Facebook is an online social networking service with over 3 billion monthly active users. Many businesses use Facebook to connect with new and existing customers. Some of the main reasons that businesses set up a Facebook presence include:

  • building brand awareness
  • increasing traffic to a company website
  • highlighting products and services 
  • generating business leads
  • receiving customer feedback
  • online advertising

This guide outlines the pros and cons of Facebook for business. It explains how to set up and run a Facebook business and how to monitor your activity