Mobile marketing and m-commerce

The use of mobile devices like smartphones has led to an increase in mobile marketing and m-commerce. It allows people to browse the internet and shop while on the go. 

There are many benefits to marketing and selling on the mobile web. These include:  

• reach a larger audience as more people use mobile devices to access digital content
• send single or bulk messages anytime, anywhere, with immediate tracking and record results 
• target specific demographics such as age, location, and gender for better consumer engagement 
• low production and distribution costs, and generate additional revenue from replies to promotions and competitions 
• provide 24-hour billing, sales, service, and assistance to link your business directly with customers. 
• messages can easily be forwarded, creating viral marketing potential for your business
• easily tied into other advertising media such as TV or radio