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How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Protect your business from ransomware
Understand what ransomware is, how it works, what impact it may have on your business and how you can prevent it.
Different types of content management systems
An overview of the different types of CMS, including examples of the most popular open source and proprietary CMS software.
Reporting serious breaches of personal data
Serious breaches of personal data that puts people's rights and freedoms at risk must be reported to the Information Commissioner's Office.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Cloud security risks and solutions
How to evaluate the security of your cloud services, and mitigate cloud security risks to your business.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
ISP tiers, connectivity and speed capacity
Understand the key factors affecting the speed of your business' internet connection, including the ISP tier, contention ratios and service usage restrictions.
Impact of cyber attack on your business
Understand the impact of cyber attacks on businesses and their finances, reputation and consumer confidence.
7 essential technology upgrades for your business
Is your business technology out-of-date? Here's when to upgrade and what to invest in to help you grow your business.
ISP website hosting services
Things to keep in mind if choosing an internet service provider to host your website and e-commerce site.
Benefits of cellular networks
What are cellular networks, and how to use cellular networks for data and voice communications in your business.
IT skills standards and qualifications
Learn about IT training qualifications for your staff, and why you should invest in your employee's IT skills.