Sales and marketing for start-ups
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders
Stock control and inventory
Why stock control is important and the different methods of stock control available to you
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Market research and market reports
How to use market research and market reports to gain knowledge about your marketplace, your customers and their behaviour to target them better
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, it’s vital that customers want it
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use