Sales and marketing for start-ups

Find out how to make key decisions on what prices to set and how to build a pricing strategy.

Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.

Why stock control is important and the different methods of stock control available to you

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

How to use market research and market reports to gain knowledge about your marketplace, your customers and their behaviour to target them better.

Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.

How to identify your competitors, find out more about them and then use this information to improve your business.

Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.