Keeping your customers

  • Understand your customers' needs

    Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, it’s vital that customers want it

  • Manage your customer service

    Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales

  • Manage your customer database

    How a customer database can enhance your business, what to include and how to maintain it, as well as using Customer Relationship management for marketing

  • Retain and grow your customer base

    How to keep existing customers, grow your customer base and improve the effectiveness of your sales