Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, it’s vital that customers want it
Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales
How a customer database can enhance your business, what to include and how to maintain it, as well as using Customer Relationship management for marketing
How to keep existing customers, grow your customer base and improve the effectiveness of your sales.