What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
The key issues to consider when creating an online shop and selling your products and services online, including the benefits and how to get started.
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
How online payments work and how to set up a payment facility.
The main issues to consider when delivering products to online customers once a purchase has been made including how to implement a fulfilment service
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business
Understand what e-marketplaces are and decide if they are appropriate for your business.
Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness