E-commerce

  • Planning for e-commerce

    What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities

  • Create an online shop

    The key issues to consider when creating an online shop and selling your products and services online, including the benefits and how to get started

  • Search engine optimisation (SEO)

    Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site

  • Pay-per-click and paid search advertising

    How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked

  • Accepting online payments

    How online payments work and how to set up a payment facility

  • Fulfilling online orders

    The main issues to consider when delivering products to online customers once a purchase has been made including how to implement a fulfilment service

  • Selling online and the law

    Regulations you need to comply with when undertaking e-commerce and digital marketing activities selling and promoting goods and services over the internet

  • Develop a digital marketing plan

    What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business

  • E-marketplaces, online auctions and exchanges

    Understand what e-marketplaces are and decide if they are appropriate for your business

  • Common e-commerce pitfalls

    Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online

  • Measure your online marketing

    How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness