Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.
LinkedIn, Google+, YouTube, Instagram, Snapchat and Pinterest - find out how your business can use these social media channels and identify the most suitable platforms for you.
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges
The benefits and challenges of Twitter for business, how to set up and manage an account, use advertising and track and evaluate your success
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law
How to best manage employee use of social media, including how to develop a social media policy